ALENA BOBROVSKAYA

a London-based multidisciplinary graphic designer, working predominantly with visual identities,type and publication design with a particular interest for fashion, photography and digital marketing.

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06 SHIFTED MEANINGS
2024


Clamshell Box covered with heat sensitive paper,
dry transmfered text, 323mm x 226mm.
8 c-type prints, 303mm x 216m



Design Methods:Typography, Packaging Design, Analogue Photography, Darkroom Printing, Darkroom Scanning.

Software:Adobe Lightroom, Adobe Illustrator.
“Shifted Meanings” explores misinformation, "false" beliefs and recollections due to the visual reconstruction of information around us. Manipulated photography, abandoning any commitment to a literal recording of the world as perceived by the eye, suggests a complex intention behind what we see and what we are asked to see. It creates false memories of events that never occurred. These manipulations influence how we interpret and understand the visual information surrounding us.

Our views on current events have been, and continue to be, influenced profoundly by the internet. Social media enhances our ability to find independent pieces of evidence to validate our memories, but it also has the potential to taint and distort them. People tend to think of their memories as a history of events from some early age until the very moment they are experiencing. But what if our minds have the potential for more profound errors that enable the manipulation or even outright fabrication of our memories? Our memories are constructive. They’re reconstructive. Memory works … like a Wikipedia page: you can go in there and change it, but so can other people.

Focusing on the evolution of photo manipulation, which has been prevalent since the early days of photography, I present a set of hand-printed and collaged photographs that reflect upon the intentional selection of memories.  I delved into analog photographic processes, actively engaging with physical post-production in the darkroom and exploring the art of physical collage, emphasizing the importance of physicality and hand processes in my work, highlighting that image manipulation predates digital advancements.




2024